Modern Women Show – 20-22 April 2017

I attended a media preview and press interaction session last week (at Fortnum and Mason, Dubai Mall) to announce the Modern Women Show that will be held in Dubai this month.

The 2nd edition of Modern Woman Show is geared to bring an exciting line-up of Emirati and international designers.

The session was conducted by Reem Al Zarouni, the Emirati Entrepreneur and brainchild behind the Luxury Lifestyle Exhibition, Modern Woman Show.  


Reem Al Zarouni, Emirati Entrepreneur and Co-organiser, Modern Woman Show with Models

The luxury lifestyle and fashion exhibition, boasts popular local designer labels, along with exhibitors from India, Saudi Arabia, Indonesia, Bahrain and South Africa (proud moment for me for the designers from Johannesburg!).

Raising the curtain on the much-anticipated event, Sumansa Exhibitions organised a sneak peek into what to expect from the upcoming edition. The preview featured collections that will be exhibited at the event including an exclusive collection by Latifa Al Shamsi (Popular Emirati Designer, Blogger and Socialite), House of Meena, selected abayas by Das Collection and haute luxury masterpieces by Italian jewellery brand, Vhernier. AW Rostamani Lifestyle, showcased their exclusive Ramadan Collection.

The Modern Woman Show will feature niche brands, showcasing luxurious and extensive women-wear alongside premium artisanal chocolates, home-ware and perfumes among others. The show will also feature fashion shows,  product launches and makeovers, beauty sessions on hair, makeup and nail art.

Commenting on the exhibition, Ms Reem Al Zarouni, co-organizer of Modern Woman Show said: “With its cosmopolitan nature and a reputation as a style icon, Dubai is an ideal place to showcase amazing fashion. The local designers have come a long way and are being recognised on international platforms while global fashion has always been welcomed in Dubai, catering to the preferences of a diverse population. I feel extremely proud to bring to you yet another successful edition of Modern Woman Show, which has all the elements to please our ladies who are used to courting elegance, class and luxurious styles…The event is an exclusive opportunity to witness the latest fashion and lifestyle trends, yet relax in the calm and comfortable surroundings that the show offers. The exhibition is more than a shopping experience; it’s a treasure trove for those who believe in and appreciate the love, passion and imagination that goes into creating each unique piece on display, be it apparel, a handbag, jewellery or even delectable chocolates”,  she added.

There will also be a special focus on the latest trends in modest fashion, catering to the sophisticated, yet demanding tastes of the Emirati and expat community in the UAE. Exhibitors will also present their unique limited edition pieces as well as special Ramadan line at the event.

The collections presented will be in line with the sentiments of modesty in colors like teal, emerald green, black&white with a lot of spring florals and white to go with the season.

Miss India Earth 2012 Prachi Mishra sh … Vhernier Jewellery with the models

Exhibitors at the event include local brands such as Lootah Perfumes, AW Rostamani Lifestyle, Ash Style, Chosen By Fluke, The Trunk Store, Only Roses, Coco Jalila, Leo By S, Latifa Al Shamsi, Das Collections, Hessa Falasi, Flawless, Plisse Couture, Noor the label, Mariam Fashion Designs, Dar Najd, Aisha Baker and DNJ099.

International line up is brought by Vhernier Jewllery and Kaizer from Italy, Harry Ibrahim and Susan Zhuang from Indonesia, Yataghan Jewellery from Turkey, Bahiya Couture and Ziva Couture from South Africa, Lilass Abayas from Bahrain, Diademe from Saudi Arabia, and Rajdeep Ranawat, Sunaina Khera  and Sakina Ahmed from India, among others.

Modern Woman Show is organised by Sumansa Exhibitions with Dubai Design District and Dubai Design and Fashion Council as the event’s strategic partners.

Open to public on all three days from 12 noon – 10 p.m.

Entry is free to the event. For more information and online registration, visit:

About Sumansa Exhibitions

Established in 2006, Sumansa Exhibitions is the producer and organisers of highly successful property and consumer shows such as Indian Property Show, Dubai Property Show, Ramadan Night Market, Modern Woman Show and Beauty India Show. Since its conception, Sumansa Exhibitions has launched no less than 41 exhibitions, marketing over 160,000 sq mtrs and bringing in over 700,000 visitors. Their property and consumer shows have been held and marketed in Dubai, Doha, Muscat, London, Mumbai, Durban, Singapore, Hong Kong and Shanghai. Sumansa Exhibitions has grown from strength to strength, and is now poised to become the leading exhibition organizer globally.

About Reem Al Zarouni

With a background in fashion designing, the young and dynamic Emirati entrepreneur Ms Reem Al Zarouni has forged a strong link with the world of fashion and lifestyle. Having launched her own abaya brand, by the name R Style, she has now moved on to marketing and event management ventures. Ms Reem is an astute businesswoman with a penchant for exciting projects, such as Modern Woman Show, a premium lifestyle exhibition for women in the UAE of which she’s the co-organiser. Coming from a business-oriented family, Ms Reem exudes a natural flair for entrepreneurship and is engaged in the business community with the aim is to help other women thrive and grow. She is also brand ambassador for the Italian jewellery brand, VHERNIER.

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