This mascara lives up to its name – Grandiôse, meaning “excessively grand”.

Lancome Grandiose mascara

What is it?

Lancôme reinvents the mascara stem with the “Swan-Neck™” wand. Short and twisted, it has the ideal shape to effortlessly adapt to all of the eye’s curves with a flick of the wrist.

The Grandiôse brush is precisely positioned along the eye contour to follow the eye’s natural architecture and access all the lashes from corner to corner and root to tip.

The stem also intuitively adapts to the contours of the face, avoiding the cheekbones, nose and eyebrow arch – gone are the days of wrist gymnastics for symmetrical makeup for both eyes!

Small in diameter, it is designed to extend and lift even the shortest lashes, creating a sensual curve and a perfectly open full and even lash fringe.


Somewhere between precious accessory and arty tool, the Grandiôse bottle with its sensual, voluptuous curves is a luxurious jewel, embodying a fusion of design and beauty. Dressed in a deep black, it subtly transforms into a smoky graduated effect, as avant-garde as it is mysterious.

The wand’s dual curve allows it to automatically mix the formula every time you open the bottle. The brush caresses the bottle’s inner wall from top to bottom in a rotational movement. There is thus no sensation of dryness on the brush: the formula stays fresh for easy application from the first use to the last.

What does it offer?

An innovative formula enriched with Lancôme’s exclusive Native Rose-Cell Extract.

How to apply:

The unique shape of the “Swan Neck”™ wand means that every person, with every eye shape and lash length, can find the most comfortable and effective way to apply Grandiôse – whether with the wand facing up- or downwards. Lancôme’s general tips are as follows:

Lancome Gradiose


  • Apply from the outer corner of your top lashes and work your way inward, zig-zagging the little brush all the way to the tips for length and separation.
  • Apply an extra coat of the mascara right into the base of the lashes – the intense black formula will give extra definition, making lashes look fuller.
  • Apply to bottom lashes, fanning them outwards, taking special care to work the formula from root to tip.

 Where to purchase:

At selected Edgars, Red Square, Stuttafords, Woolworths and Truworths stores at R399

Lancome ambassador, Penelope Cruz


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